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This is a story of a communication manager’s fight against newsletters. Be prepared — it’s gonna be brutal.

As an online editor and content manager with a background in numerous media outlets and a fair number of middle-sized organizations, I usually find my place within the Communications Department (or I’ll run it by myself, in some cases). Yet, no matter the size or type of a company, my tasks were always similar, usually including newsletter management, whether it’s an organization’s “behind the scenes” featurette or a targeted email campaign. Over the years, I’ve sent so many newsletters — both internal…


Planning a wedding can feel pretty intimidating at first — choosing a date that suits everyone, finding a venue that lives up to your childhood dreams, hiring vendors you trust. All the details and decisions can be overwhelming. The advice most professionals would share is to give yourself enough time to plan.

The same advice applies when planning communication with employees. Whether communicating about a big change, an upcoming event, or key initiatives, it’s important to have a thoughtful, well-planned strategy. A big mistake that’s often made is communicating without a strategy in place. …


When you improve your company’s internal communication, you are improving your business and encouraging employee satisfaction.

However, many people still don’t understand the impact of internal communication mistakes.

60 percent of companies don’t have a long-term internal communication strategy, according to the study.

Are you wondering what will poor internal communication strategy bring to your business?


Effective internal communication depends on several criteria:

  • A good strategy that can be efficiently and easily implemented
  • Ongoing analysis and measurements of the strategy methods
  • Effective, intuitive technology that meets the needs of the users
  • A supportive company culture that empowers creativity

When the strategy is not implemented properly or when the company culture is not encouraging the barriers to internal communications are easily created.

The good thing is that there are ways you can prevent them from using the power of an internal blog.

So, let’s dig deeper to see how an internal blog can help overcome important barriers…


The popularity of emails started in the late 1990s.

Back then, emails were used as the primary communication source, and for quite some time, most businesses saw emails as the most efficient communication tools for both external and internal communication.

This is no longer the case.

The average employee spends around 13 hours a week reading emails and responding. This is taking up 28% of his working life.

Although emails can still support effective communication for some, when it comes to creating an effective internal communication strategy, it’s time to look elsewhere.


An effective internal communication strategy is created to support employee engagement. But, here’s a typical scenario: Management invests time and energy into creating an internal newsletter. Besides content, analytics and tracking are in place and the targeting is also done. The newsletter is sent, but the response rate is low and no one is giving their feedback.

Here is one good idea why is that so: The newsletter is buried among hundreds of other emails the employees receive every day.

If you want to get your employees to actively participate in the creation of your company culture, an internal email…


The connection between employee engagement and productivity has been long-established. The math is simple: high employee engagement equals greater output and less employee turnover.

Still, reaching a satisfactory level of employee engagement remains a delicate and fragile goal for many organizations. It can never be achieved solely through HR-centric activities, but instead requires a comprehensive approach reflected in all aspects of a company’s inner workings, from financial reward to organizational culture, with everything in between. In short, everything matters.

For the purposes of this article, we have focused on five key areas of internal organization that significantly contribute to the…


As a company that specializes in processing an enormous amount of data and distilling it into tidy, easily understandable packages, Databox understands the importance of structured information.

Databox is a data analytics and visualization platform that helps businesses and marketing agencies improve their reporting. For more information about the platform, visit databox.com.

When structuring the internal communication between its trans-continental offices, the company was quickly faced with an all-too-familiar challenge — the limitations of conventional communication tools. …


Employee engagement is not a new buzzword. Its merits and benefits have been thoroughly discussed and analyzed for decades to a point where it feels like the subject is fully exhausted.

Still, as with most things in life, theoretical understanding doesn’t necessarily translate into practical implementation. In 2020, there is still a stark contrast across the professional landscape in terms of employee engagement strategies (or lack thereof) and their success.

Recent research shows that there are not only great differences between individual company efforts to attain a satisfactory level of employee engagement but also a disconnect in the perception of…


Having a blog on your website is a great way to increase traffic and connect with your audience and potential customers. With the rise of content marketing, having a blog section on your site became a necessity, not something you would do only if you had some spare time.

And while this is a great way to answer the questions of your potential prospects, it is not really a place to discuss internal issues and news you’d rather share only with your employees. This is where an internal company blog can help.

But what does an internal company blog cover…

BlogIn

BlogIn is a beautifully simple internal blog and knowledge sharing platform for teams of all sizes. https://blogin.co

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