Internal Blogging 101: How to Get Started

You’ve done your research and settled on an internal blog as the perfect tool to structure your business’ internal communication. Now what?

Without any content and an active audience, an internal blog is merely an empty platform, a blank slate waiting to be filled. When considering an internal blog as a solution for internal communication, business owners can easily look further ahead and visualize a highly organized and collaborative communication system, but this line of thinking skips a few steps. Before you reach the point of optimal communication, you have to start somewhere. From our professional experience, getting started with internal blogging is often the most confusing part.

So, if you’re sitting and looking at a perfectly fine internal blogging platform, wondering how to make use of it — despair not! We have a whole bunch of ideas!

Before you begin

There’s probably one or more specific reasons why you’re considering an internal blog.

Whether it’s keeping your employees updated, collaborating more efficiently, optimizing the onboarding process, enabling easy knowledge transfer, or any other company level issue you’re trying to resolve, you already know what your company’s communicational needs and priorities are.

A comprehensive internal blogging platform, such as BlogIn, allows anything from mass communication to one-on-one collaboration, with everything in between. Once you define the areas of need, the way to employ your internal blog will become far more clear.


This is a way to let the employees know what’s the purpose of the internal blog and how you intend to use it. You can highlight the individual sections relevant to your work (knowledge base, resources, policies, etc.) and explain how it all works and how the employees are expected to interact with it.

Think of how you want the employees to use the blog, and then think of all the information they will need to get there.

If you intend to use the blog for company-wide updates, you can pack it all in an update post or an internal newsletter, to give the employees a hint of what’s to come. In any case, the introduction post should set the ground rules and make it clear to all team members why is it important and how it will improve certain processes within the organization.

Company culture and policies

Think of a new team member on their first day in the organization.

The internal blog should be their go-to place for any information they may need to understand their new surroundings and their place in it. Whether it’s setting up an email account and various other credentials, day-to-day office activities and etiquette, necessary tools and resources, general rules of behavior, or any other information relevant to the employee — it should all be there, on the internal blog.


Ideally, this knowledge is recorded and stored in a centralized, easily searchable location, but that is not always the case.

The know-how is often scattered in various documents, email chains, and other random places, or — worst-case scenario — stored in the minds of a limited number of individuals.


An internal blog can serve as a tidy location for all relevant work-related communication, whether for individual teams or on company level.

This can either be a static informative post, or a more collaborative effort where different team members can edit and contribute information provide feedback and commentary, share files, etc.

The BlogIn platform even allows easy integration with popular chat tools like Slack so you can have both the relevant work communication and the ongoing everyday discussion under the same roof.

Employee engagement

Keeping your employees updated on all relevant developments and being transparent about it creates a relationship of trust.

Furthermore, you can use blog posts to highlight individual and team achievements, promote team spirit by sharing photos and videos from office life, team buildings and other shared activities, or even have a bit of light-hearted fun.

It is up to you to get creative-these and countless other similar gestures and actions can help form a more personal and human bond between the company and its employees.

Of course, these are only some of the more common ways in which organizations employ an internal blog.

The blogging platform of your choice should enable you to customize and adjust it to suit your company’s needs in a number of different ways.

The important thing is to get started and then stick with it in order to create a habit of using the internal blog collectively. Over time, your internal blog will evolve to become a perfect foil for your business’ communicational and organizational needs.

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BlogIn is a beautifully simple internal blog and knowledge sharing platform for teams of all sizes.