Podcast as an Internal Communication Vehicle — Why and How to Use It

Employee engagement is one of the great riddles of the modern days business landscape. Keeping employees involved and motivated has always been a delicate art, but the recent emergence and expansion of remote teams has made it one of the key focus points for a healthy and productive business environment.

The degree of employee engagement depends on a large number of variables, from financial compensation to the nature of their work, co-worker social profile, professional fulfillment, and a myriad of other factors that shape the employee’s view of the employer. While a number of variables are not entirely under the company’s control, there is also a whole bunch of steps that can be taken to try to actively engage and motivate employees.

The continuing technological advancements both provide us with new means of employee engagement and push us to implement them in order to address employees in their familiar formats, which is especially important for remote team communication.

Why audio podcasts?

Despite existing in an era of absolute focus on visual contents in the field of information, marketing, and communication in general, audio podcasts have emerged as a popular modern-day format. The lack of visual distractions focuses the full attention on what is being said, which a lot of people apparently prefer, even in the age of the briefest attention span.

Podcasts are rarely mentioned as a potential tool for internal communication, even though they are a commonplace communication vehicle in the “outside world”. Still, there are numerous reasons why companies should consider a podcast, whether as an alternative or a supplement to an internal newsletter or as its own communicational entity. Here are a few:

How to use podcasts in internal communication

Podcasts don’t have a fixed format — they are your playground. You are free to use them in any way you feel suits the company and its needs. There are three main areas you must consider:

How to distribute your podcast through the BlogIn platform

After you have uploaded your podcast to one of the public platforms, you can simply share the URL address through a company-wide chat or in an intranet post. Additionally, you can embed the player into a BlogIn post. Simply copy the embed code from the source address, then click on the icon shown on the screenshot below:

A dialog box will appear, asking you to paste the embed code:

Once you paste the embed code and click “OK”, the embedded player should appear in the post editor. We will use one of our favorite podcasts, Harvard Business School, as an example of how the embedded player should look in the post editor:

And that’s it! As easy as ABC!

An internal podcast may not necessarily be the best option for your company. It is a bit unconventional, and it won’t suit every work environment, but you should definitely consider it before writing it off. For some companies, however, it may just be the perfect solution for employee engagement and involvement that will make the employees feel more like a true team.

Originally published at https://blogin.co.

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